This Spud's the One

In preparation for expansion, Potatopia needed a fresh look that reflected their top-quality ingredients and solid commitment to customer satisfaction. We started by re-imagining their logo to give their iconic spud some personality. We carried that same personality through a redesign of their website, while also making it responsive so users can find the nearest location wherever they are via their mobile devices. Additionally we designed t-shirts, hats, and other merchandise that would appeal to Potatopia employees and fans alike, and shot an appetizing portfolio of food photography to bring Potatopia’s vision of a fresh and fast dining experience to life.