Love is in the Hair
Another year, another New York Fashion Week with official haircare sponsor, TRESemmé. Our video series takes you behind the scenes at Fashion Week as style expert, Louise Roe, shows you how to get runway-ready looks with tips and tutorials from lead TRESemmé stylists like Jeanie Syfu, Tyler Laswell, and John D. With an all-access pass to the hottest shows and collections from Marissa Webb to Rebecca Minkoff, we focused on bringing the fast-paced backstage environment to everyone, with tutorial graphics that make it easy for users to follow along, even on mobile. We also expanded into new markets–shooting our first Style Setters spots in Spanish with Paola Alberti and Marco Peña. And we expanded into new and more intimate content: from showing how Louise gets ready for a Fashion Week event from her hotel to highlighting Tyler’s personal favorite hair tips. From on the street to off of the runway, watch all the action from our 2016 seasons with TRESemmé, and learn how to get the latest looks for yourself.