Jiffy luen

Founder & CEO



Jiffy founded Frank Collective to work with founders as well as established brands to create something new. With that mission, Frank Collective has helped create signature brands Blue Apron, Lola, Made In Cookware and Ladder and found new audiences for clients as diverse as Kayak, Lay’s, Barefoot Wine, Etsy, Book of the Month and TRESemme. Jiffy helped form the content department at BBDO NY and was the executive producer of Radical Media’s Digital and Design department. Her work has been recognized with an Emmy-nomination, ONE Show Gold Pencils, the Grand Prix Cannes Lion, Obies and Awwwards for Site of Day. But her chief goal as CEO of Frank Collective is to support a creative environment based on inclusion, empowerment and innovation. She currently lives in Los Angeles with her husband and three rescue dogs and stacks up frequent flier miles toggling between the Frank offices in Brooklyn and downtown Los Angeles.