Muhammad Ali design challenge.
When Muhammad Ali was the greatest boxer in the world, his style was technically adept, innovative, and visually stunning. Today he is a cultural heavyweight–still a role model, still an icon, still a champion. To help preserve that legacy, we worked with the Authentic Brands Group to build a digital testament that ensures the “Sportsman of the 20th Century” will live on in the 21st. Our website features interactive timelines detailing his life, career, and influence, all using rare footage of the People’s Champ himself, while a mobile-ready responsive design make it easy for users to shop Ali’s collaborations with brands like Under Armour, no matter where they are.