Bobby Flay
What we did
  • Art Direction
  • Copywriting
  • Engineering & Web Development
  • Web Design

You're Invited

Bobby Flay is a renowned chef and quintessential son of New York City. Over the course of his career, he has made a name beyond his hometown to be recognized globally as both a celebrity chef and tv personality. However, he wanted his new site to embody more than just his recipes and tv appearances. This new site needed to reflect not only his past, but his present passions and future endeavors as an entrepreneur. 

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An Unconventional Path

Brand Concept

Long associated with the New York restaurant scene, Bobby wanted a site that reflected his inspirations, rather than his status as an icon: a lifelong passion for traveling to Italy, the experience of food, and the pleasures of conversation.

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Bobby's World

Web Design

Our design was inspired by editorial features instead of e-commerce, with some design elements as bold as Bobby’s flavors, and others as refined as his palette.

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Out of the Kitchen

Web Design

We reformatted the way content could be used on the site so that Bobby can offer fans new recipes, stories, and even personalized cookbooks with ease—there’s no waiting for a seat at this table.

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