What we did
  • Art Direction
  • Content
  • Post Production
  • Video

Make Etsy the place for everyday shopping.

Etsy is more than just the go-to source for custom, handmade, or personalized items for special occasions. It’s a global marketplace offering a unique blend of home decor, jewelry, fashion, accessories, and more. We partnered with Etsy to create a video-led campaign for national broadcast and digital platforms, positioning Etsy as a relevant, everyday shopping destination without losing what makes it unique.

Our belongings show who we are.

The Concept

Everyday moments, big and small, deserve things that really matter. Etsy is the place to find unique items that become the belongings we use everyday and hold on to forever.


Sold by real people.

Product Overlays

Every item on Etsy comes from a real person. We brought attention to the human element of the Etsy shopping experience by designing a pop-up that displays on screen, highlighting sellers and their products.

Product Overlays

Building the modular content system.

Video Content Library

We created a multi-platform video content library that could be optimized for key product categories, using a series of vignettes to show how items found on Etsy bring joy to everyday moments.

Home & Living