HavenLife

Life insurance that starts with you.

Life insurance should be simpler, easier to understand, and easy to apply online. Now Haven Life has created an innovative way to do just that. We worked with Haven Life to build a website that exemplifies their straight-forward attitude and focuses on the feature that matters most: simple online application that informs users instantly about coverage options. To further explain this new way of coverage, we directed and produced a brand video that makes it clear that Haven Life’s quality life insurance has a fresh approach that appeals to the younger market that has remained largely underserved by traditional providers.

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Brand Identity

The Haven Life logo represents creating a safe place for you and your dependents — a haven. The house graphic seen in the negative space of the H symbolizes both the physical and conceptual idea of home — aligning Haven Life with the idea of sheltering and providing for your family.

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Expect the Unexpected

The Insider’s Guide to Life Insurance

Some people say there are six million ways to die. There’s not much we can actually do for you, but the team over at Haven Life can help make sure the people you leave behind are covered in case of things like slippery banana peels, meteor showers, and tricycle gangs. We created The Insider’s Guide to Life Insurance, an original video series, along with an animated explainer video to answer the most common questions people have about life insurance. Life is filled with uncertainties. Life insurance shouldn’t be. It’s just that simple.

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