Cat-Crafted Cat Food
The only thing bigger than a celebrity chef, is a celebrity pet. When Bobby Flay came to us with his idea to create a cat food named after his beloved sidekick Nacho, we leapt at the opportunity to extend his existing brand into a digital experience inspired by Nacho’s mischievous sprit.
Bobby’s name may be big in broadcast, but the Internet belongs to cats. We knew that the good news of Nacho would spread over cyberspace. So we had to design a site that did some educational heavy lifting—explaining the benefits of Bobby’s healthier cat food formula—without losing the imaginative spirit that Nacho’s brand represents.
