Your path starts here.
What if we could activate the entrepreneurial mindset of an entire generation? For over thirty years, NFTE has been inspiring hundreds of thousands of students through entrepreneurship with staggering results. 86% of NFTE alumni are currently either employed or furthering their education. Over 50% of alumni earn more than their peers, and 25% of alumni have gone on to start at least one business. We leapt at the chance to work with NFTE, committing to communicating their message to as many donors, students, parents, and school boards as possible. Pivoting the brand to focus on these student successes gave NFTE a new lens through which to tell their story, centered around giving students a pathway out of poverty through education and entrepreneurship. Over the years, this pathway has become a rallying cry, which we translated into an entirely new identity, story, and website to reach the students of today and the leaders of tomorrow.