Creating a comprehensive healthcare system.

Particle Health is a new, information-gathering platform that provides a better way to share vital medical data across networks, payors and providers. We developed a human-focused brand built on Particle’s core belief: that accessible data can be a catalyst for new and improved healthcare paradigm–one that benefits patients and physicians.

A simple way to solve a not-so-simple problem.

Brand Positioning

We built Particle’s positioning out of the features of their product–easy access to critical information that’s too often lost in the chaos of the healthcare system. Identifying the key brand values of accessibility, empowerment, and the constant quest to advance and elevate healthcare allowed us to unlock a brand world with more humanity than other B2B brands in the industry.

No band-aid solutions.

Web Design

We launched Particle Health on a robust, full-featured site built entirely on Squarespace, showing how simple solutions can often be the most effective.

Empowering those looking to advance healthcare.

Art Direction

We created an abstract icon system and used warm, natural colors to define a brand environment that lived up to Particle’s promise of empathetic and informed medical care. The art direction and illustration style show constant connection without tension–keeping Particle’s core offering top of mind.

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