What we did
- Brand Guidelines
- Brand Identity
- Brand Strategy
Ready to Flex. Free to Flourish.
We were given the task of introducing two new product lines to the PopCorners family: Flex Protein Crisps and Flourish Veggie Crisps. Our task was to create two new dynamic brands, while also raising brand awareness for the larger PopCorners family. We developed a cohesive brand strategy that allowed each product line to stand on its own within the PopCorners family, without cannibalizing the existing PopCorners brand. Our endorsed brand strategy allowed us to develop product and flavor names, unique identities, and packaging that jumps off the shelf.