Sell without sacrifice.

Properly is the only home sales solution for people who want to sell their home simply, without sacrifice. With real experts, real-time updates, and time-saving terms, Properly makes every step of selling your home a little easier.

We created a bold, geometric identity system that embodies the brand promise of bringing clarity and efficiency to a complex process. Through visuals and copy, we lay out a clear system for home-selling success and invite consumers to feel both confidently in control and expertly led. Our design system across all channels maintains an intentional balance of human expertise and technology-enabled optimization. Both of which, together, allow consumers to sell their homes Properly.

Digital is always part of the equation, and for Properly, it was the equation. With their marketing site and dashboard product, we made sure that the efficiencies we spoke about were reflected in the digital experience at every step of the way.

We created a flexible and responsive design system to unify all digital touchpoints.

We created a user experience that embodies the brand values of selling a home simpler, without sacrifice. The Properly dashboard guides users through the process, from getting a home valuation to navigating the closing process, with the right balance of transparency and simplicity.