Spark Capital
What we did
  • Brand Identity
  • Brand Strategy

Founder. Product. Vision.

Spark Capital is in the business of taking risks on exceptional founders and the products they design. In every industry, they’re at the forefront of investing, with stakes in Warby Parker, Lola, Oculus, Twitter, Foursquare, Tumblr, Postmates, and more. At the center of Spark is the belief that the world will never say no to amazing new products or experiences. We agree. As a matter of fact, after collaborating on a number of their portfolio investments, Spark Capital invited Frank Collective to design the new face and voice of their brand. Frank Collective designed a brand experience that personifies each of their founders’ stories within the context of their investment.