With Clarity
What we did
  • Art Direction
  • Brand Guidelines
  • Brand Identity
  • Brand Strategy
  • Copywriting
  • Illustration
  • Naming
  • Photography
  • UX & UI
  • Video
  • Web Design

Deliberately different.

With Clarity is an online engagement ring company that lets customers preview multiple, 3D printed rings at home. We partnered with the founders to create a singular brand story that changes the way people think about purchasing an engagement ring.

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Tradition isn't one size fits all.

Positioning

With Clarity is the only online, direct to consumer home try-on engagement ring company that marries affordability with expertise, convenience, and a personal touch. Because getting engaged is exceptional; and how you shop for a ring should be too.

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Be sure the love is real.

Brand Concept

We developed a cohesive brand that allows for customers to be at the heart of the experience. Keeping things simple and direct, and staying far away from expected tropes and gimmicks we’ve brought clarity to an otherwise chaotic landscape.

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Capturing real life moments.

Art Direction

Working closely with With Clarity’s photography team, we created a photography style across five different categories: product on model, product in studio, lifestyle, shopping process, and behind the scenes. Across all categories, out photography is lived in and relatable, capturing small moments in real situations where the ring would live.

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Love all around.

Brand System

We’ve created a system that supports and cares for With Clarity customers. We’ve helped With Clarity modernize an intimidating and cookie-cutter experience into one that feels real.

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A new tradition, grandmother not included.

E-Commerce

While people are looking to do more online, shopping for an engagement ring is still steeped in the tradition of visiting a jeweler to try on rings. To challenge the perception of buying an engagement ring online we focused on creating a guided experience with simple, actionable steps, help around every corner, and a vast knowledge library backed by expert gemologists.

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A comprehensive digital toolkit.

Design System

We created a flexible and responsive design system to unify all digital touchpoints.

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Packaging Inserts

Fully aware that the ring buying process can be overwhelming, we took every opportunity to show some extra love and add personal touches with packaging inserts that encourage customers to feel confident in their decision.

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Social

Bringing the brand to life through social and ensuring the With Clarity brand voice carries through every customer interaction.

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