A platform for tomorrow’s tomorrow.

We shifted the conversation away from cosmetic features and toward the larger goal of growth and revenue, separating ourselves from competitors by highlighting the brand’s truly unique offering. This focus on the impact of XANT’s results rather than just the capabilities, allowed us to cast aside an outdated name and a tired identity to make room for a forwarding thinking, mission-driven brand. 

We created a visual system that avoided the overly-friendly tech-forward tropes that have defined the competition and embodied a spirit of forward momentum through sophisticated and aspirational design. Our strong wordmark conveys confidence while a slanted logomark is a nod to the brand’s commitment to acceleration. The photography features actual achievement and real people–not standard tech-company stock. By playing with scale and showing both micro and macro points of view, we show the power of XANT’s collective human intelligence.

The website is the first point of contact for many XANT customers so it was important that it grab users attention and stand out against other SaaS properties. We separated XANT from the competition by leading with thoughtful solutions and case studies instead of technical features and jargon. We leveraged the brand voice to put the consumer in the narrative and used interactive, high-touch design to explain a multi-faceted platform built for the future.

We created a flexible system that supports and adapts to the needs of XANT customers. With our modular system, we’ve enhanced existing content and helped XANT modernize a complex technical offering into a seamless experience.

We developed a cohesive design system that unified the brand across all touchpoints. Our design system across all channels maintains an intentional balance of technical expertise and human aspiration. Both of which are at the core of XANT.