We work with companies in the nascent stages of brand development to fast-track development of their venture. We start with a conversation, learn everything we can, design business concepts, and validate them with potential consumers at key stages.
Identity is the visual and tonal communication that tells the story of your brand. The result is a brand book that includes everything from your brand story to your logo, messaging, color palette, and applications. This functions as a playbook for internal staff as well as outside partners and vendors as you scale.
Brand strategy is a plan for how to make your business plan successful; it is a playbook for how to position your business to capture the market and beat the competition. This includes customer interviews, focus groups, custom surveys and validation testing for proof of concept.
Whether a bottle, a box, or a sales kit–packaging is often times the first tactile introduction of your brand to your consumer. Make it special and make it count.
Creating a unique and memorable name is one of the best first steps a brand or product can take. An ideal name should speak to the brand offering and its spirit. We approach this exercise by unearthing the specific qualities of your new venture and use best practices to discover the right name for your business.