Etsy: Belongings by Frank Collective

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Online marketplace Etsy recently launched a new campaign titled ‘Belongings’ with the help of full-service creative agency Frank Collective. It’s Etsy’s second US TV and video marketing campaign in the last 12 months.

In partnership with the brand, the agency led the creative concept designed to inspire new reasons to shop on Etsy shown through a series of moments that showcases one-of-a-kind handmade and vintage items.

The campaign, which will run on national broadcast and cable networks, as well as in-stream digital channels such as Hulu, puts a spotlight on key product categories such as home décor, jewelry, fashion, accessories, and more. The vignettes also live on Etsy’s website and social platforms, including a dedicated landing page featuring items from the spots.

This campaign coincides with the Etsy Design Awards, a competition created to celebrate the brand’s sellers and their extraordinary items

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