What we did
- Brand Guidelines
- Brand Identity
When Life Hands You Lemons
During the construction of their new development Manhattan West, Brookfield Properties needed to build a large construction shed in the middle of the city. Knowing that a traditional shed could be unsightly, they wanted to create something more fun and engaging for the community.
In partnership with the creative minds at Cuttlefish, Brookfield conceived and designed a fantastical and interactive lemon garden. Impossibly large and otherworldly fruit would decorate a bright and refreshing space where New Yorkers could reconnect in a post-pandemic world.
They asked Frank to name this experience, build a brand identity system, and conceive out-of-home and guerrilla marketing campaigns that would capture and excite New Yorkers’ imaginations.