What we did
- Brand Guidelines
- Brand Identity
- Brand Strategy
- Engineering & Web Development
- Web Design
The Avante-garde of Digital Art
SquiggleDAO is a web 3.0 organization built around collecting and celebrating the on-chain generative art project known as the Chromie Squiggle.
They asked Frank to create a brand identity and web design that would capture their unique position as a hybrid between museum and community. We also created a brand strategy to reach a broader audience and to provide a foundational direction for the DAO’s future endeavors. The work needed to speak to the artistic and historical value of the Squiggle, while also educating and inspiring newcomers.