What we did
- Art Direction
- Brand Strategy
- UX & UI
- Web Design
Scaling a best-in-class product experience
type:A creates personal care products that mix the best of science and nature. Their signature product—a non-toxic deodorant cream in a squeezable tube—elevated the experience of swiping deodorant using a patent-pending button applicator.
After their debut success, the brand was ready to take a bold new step, and bring their message of clean beauty to a larger audience. We developed a brand and digital strategy that positioned them as a dependable, everyday brand, built a new digital storefront, and revamped their photography to create a shopping experience that reflected the attention to detail the brand takes in their product development.