A brand new cyber world.

SKOUT puts their customers first by taking a human approach to cybersecurity. By focusing the brand on end benefits, we were inspired to move away from typical machine-heavy visuals of threats, breaches and danger. Instead, we pulled from sensorial and natural environments with calming and tranquil imagery which are both relatable and abstract to evoke the human side of why SKOUT exists – to allow business owners to comfortably do what they do best without fear.

We were able to leverage SKOUT’s deep expertise, and place them as leaders in the cyber security category. We did this by showcasing their industry insights, security tips, and protection solutions in a simple and relatable way. Believing that knowledge trumps fear, we created branded tools and mechanisms to communicate with consumers directly, regardless of their current level of cybersecurity literacy.

In a category flooded with visuals of dark screens and glowing green lights we purposefully took SKOUT out of the darkness and into the light. We developed a system of clean and simple graphic elements paired with background textures that evoke movement and represent a need to refocus in order to maintain peace of mind.

The site is a drip of information, walking consumers through high-level security questions one step at a time. Acknowledging that the landscape is ever changing, SKOUT asserts itself as a sharp and friendly guide who is simultaneously by your side and one step ahead. The feeling of safety and assurance that potential customers feel when reading and interacting with the site matches the experience they have once they opt in as customers.